By Steve Pike
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-663447.mp3
Memphis, TN – In the 1940's, the Memphis City Commission changed the name of Beale Street to Beale Avenue, because all east-west roads were designated "avenues." Twelve years later, entertainer and St. Jude founder, Danny Thomas launched a protest.