Mixing Politics and Ice Cream

By John Malmo

09-23-2009: Mixing Politics and Ice Cream, by John Malmo.

Memphis, TN – Vermont is the home of Ben and Jerry's, and the change in honor of the legalization of gay marriage was only intended to be instituted on one truck visiting five Vermont Ben and Jerry's locations. In this one instance, though, real Ben and Jerry's fans will not change their buying behavior, while people who have never tasted Ben and Jerry's will claim, "I will never buy Ben and Jerry's again." It's amazing how much more tolerant America has become in our lifetimes. Adages being adages, though, in most cases, there's no benefit to mixing politics and business.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.