TV Still Works

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-833029.mp3

04-22-2009: TV Still Works, by John Malmo

Memphis, TN – According to experts, local television advertising will be down about 25% this year. Like newspapers, TV stations are suffering from the one-two punch of recession and internet competition. Statistics indicate, however, that TV advertising may be at its most effective today.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.