Art Direction

Commentary
7:35 am
Wed May 30, 2012

If It Looks Bad, It Must Be Bad

IvicaNS fotolia.com

We were watching the ten o'clock news the other night, and my wife said, “This is the last time I'm going to watch the Channel Blank news.” Then she said, “It's just amateurish looking. The screen is messy. I can't take them seriously.”

I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there's the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.

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