Assembly Line

7:30 am
Wed September 11, 2013

Henry Ford, In Reverse

Henry Ford's Model-T
Harry Shipler (1910) Shipler Commercial Photographers

How Henry Ford developed mass-production is a fascinating story. It's also one that I've had backwards all my life: I believed that Ford was able to reduce car prices for a mass market because of his genius in perfecting mass-production assembly lines.

Actually, the opposite is true. Ford's low prices forced development of mass-production to meet the demand. Hear what Ford, himself, said about it:

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