True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you might think.
The genius chief marketing officer at Delta Airlines was the first to identify Delta’s customers as an asset two years ago. The result included new sales opportunities that have accounted for over $1.5 billion in new revenue.
You can go through a similar marketing process in your own behalf, and you begin the very same way.
In a recent conversation with a group of instructors at a vocational college, one of them said, “Finding these young fellows a job after they graduate isn’t the problem. The problem is that many don’t understand what they have to do to keep their jobs.”
They just can’t get it in their heads that they have to come to work every day. That they can’t just decide to skip a day or two. They can’t realize the importance of being on the job at eight, not eight-forty-five. That they have to have on a clean shirt. They have to have their tools.