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Many local restaurants and retail establishments have been hit hard by COVID-19. Despite the pandemic and its economic casualties, the President and CEO…
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The COVID-19 pandemic has caused the Mid-South economy to take a hit. Beverly Robertson, President and CEO of the Greater Memphis Chamber, says that small…
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Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.In a never-ending quest to differentiate real marketing from simply…
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Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good…
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Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? Employee bonuses make sense, I guess, in…
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Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are…
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Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right…
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In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. Seth…
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Is college really useful if it only prepares students for their first job, when most of today's students today will have multiple jobs in their…
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Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?Soda straws have been…
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Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. When most people write, they usually write the…
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Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish,…