Henry Ford

Harry Shipler (1910) / Shipler Commercial Photographers

Henry Ford founded a car company and changed our lives forever. His goal was to build a car that most families could afford, and he succeeded.

The first Model T was sold on October 1, 1908. To lower costs, Ford used standardized parts, mass production and an assembly line.

In 1914, it took 93 minutes to assemble a car. By 1925, new Fords rolled out every 10 seconds.

After making more than 15 million Model T’s, Ford ended production of the beloved “Tin Lizzies” in 1927. Even he admitted it was time for a change in style and another color besides black.

Henry Ford, In Reverse

Sep 11, 2013
Harry Shipler (1910) / Shipler Commercial Photographers

How Henry Ford developed mass-production is a fascinating story. It's also one that I've had backwards all my life: I believed that Ford was able to reduce car prices for a mass market because of his genius in perfecting mass-production assembly lines.

Actually, the opposite is true. Ford's low prices forced development of mass-production to meet the demand. Hear what Ford, himself, said about it: