Jack Daniels

7:45 am
Wed April 23, 2014

Price Has No Floor or Ceiling

A brilliant demonstration that there’s always room at the top of every market.
Credit Jack Daniels

The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford it, unless it really is top-of-the-market. 

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