Tagged: John Malmo

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Commentary
9:20 am
Sat January 7, 2012

Too Many Conditions Can Spoil the Offer

Credit David Smith / fotolia.com
If an offer is too good without all the conditions, it’s a lousy offer.

Almost all retailers constantly are trying to think up ways to get more people into their stores. And it gets harder and harder to come up with new ploys.

But occasionally they come up with an offer so good that it scares them. So the retailer starts adding conditions to make the offer less costly to the store.

Listen to this offer from Staples: a coupon worth twenty dollars off an in-store purchase of twenty dollars or more. One day only at the Memphis store only.  

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Commentary
7:30 am
Wed December 28, 2011

One Common Language

Credit Kevers / fotolia.com
Should English be the official language of the United States?

A booklet came recently entitled Comcast XFinity Customer Privacy Notice. It is forty-eight pages. That’s a lot of overkill about privacy, I thought. So I opened it. Twenty-two pages about privacy in English. Then twenty-six more pages of the same message in Spanish.

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Commentary
7:15 am
Wed December 21, 2011

The Threat of More Information

Credit David Gilder / fotolia.com
Pity the Poor Bank?

Who ever thought he’d live to say, “Pity the poor bank.”

But, goodness, everybody’s after banks today. The president. Congress. Wall Street. Even the Wall Street Journal. Banks are today’s whipping boy.

Well I know a lot of bankers who are good guys, but, lordy, it’s hard to like a bank. It’s stuff like this. One day recently comes this letter from Chase Bank. I guess because one of my credit cards is a Chase Bank card. Right off the bat, the letter asks me to respond to update my preference for receiving offers by mail from Chase.

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