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Almost all retailers constantly are trying to think up ways to get more people into their stores. And it gets harder and harder to come up with new…
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A booklet came recently entitled Comcast XFinity Customer Privacy Notice. It is forty-eight pages. That’s a lot of overkill about privacy, I thought. So I…
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Who ever thought he’d live to say, “Pity the poor bank.”But, goodness, everybody’s after banks today. The president. Congress. Wall Street. Even the Wall…
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When did we let the media hijack our language?It must have been television newscasters - second only to sports radio in mangling the language - that one…
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Most American school kids can read, at least to some degree. But they’re lousy at math.That’s no puzzle. Math is a lot harder. There’s no “about” or…
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If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results. For duct tape. An industrial product.Duct Tape was…
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Rolls-Royce has hired its first advertising agency in America. The task for the agency is to create a new, younger image for the car that is a cliché for…
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It’s too simple to say some business executives perform better than others. Way too many factors determine a company’s success or failure than just the…
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I talk a lot about brand names. Because a great brand name makes everything easier. We have great brand names in Memphis. FedEx, although the company…
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Almost all companies start out doing one thing. Terminix sold termite control. Added pest control; now blows insulation.Remember when Kraft meant cheese?…