Malmo

Commentary
8:15 am
Wed December 26, 2012

Taking Care Of Business

Credit Christos Georghiou / fotolia.com

An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about the details and concentrate on the “big picture.”

Yet, little matters more than the details, because it is the details that determine the quality of the execution, and most great strategies or plans fail, not because they were bad, but because they were executed poorly. Billions in a retail chain with check-out clerks who don't even look at the customer.

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Commentary
8:00 am
Wed December 19, 2012

The Value of a Customer

What value do you place on retaining customers?

Seth Godin says that few businesses really understand how much a customer is worth.

Amen, Seth.

Godin, author of The Tipping Point and a couple other 200-page best-sellers, figures that, for instance, an average AT&T or Verizon customer is worth at least a couple thousand dollars.

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Commentary
7:40 am
Wed July 4, 2012

Does Education Really Need the Dough?

Marketing is my beat. Not education.

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Commentary
7:00 am
Wed May 16, 2012

Oversight Means Fixing Blame

Ben Chams Fotolia.com

People say it’s mean to try to fix blame. Say it’s too negative. But if you don’t fix blame, there will be more blame to fix. 

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