Seth Godin says that few businesses really understand how much a customer is worth.
Godin, author of The Tipping Point and a couple other 200-page best-sellers, figures that, for instance, an average AT&T or Verizon customer is worth at least a couple thousand dollars.
Marketing is my beat. Not education.
People say it’s mean to try to fix blame. Say it’s too negative. But if you don’t fix blame, there will be more blame to fix.