-
There are few devices better than an icon, or mascot, to help build personality and awareness for a brand. And creating a successful icon is not a…
-
When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes.…
-
Despite all its problems in recent years, including bankruptcy, American Airlines has retained a certain aura. Consider every other airline brand in the…
-
We spend our lives in a branded environment. We buy branded products and services. We work for companies that are trying to build their brands. Some of us…
-
True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you…
-
As adults, we realize how different our world is today from that of our parents. And theirs from their parents. And there’s nothing like generational…
-
An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about…
-
In team sports the coach determines the strategy. The smart ones draft a strategy they believe their players can execute. The only job for the players is…
-
Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t…
-
I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent…