Tagged: Marketing

The last twenty years has called for brilliant marketing strategists. But American marketing has responded by shallowly redefining its meaning.

I’m always fascinated by the different ways people earn their living and what people can be sold. 

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.