Marketing

COMMENTARY
12:39 pm
Thu April 10, 2014

When Innovation Ends, Brands End

A Radio Shack retail location.
Credit CoolCaesar / WikiMedia Commons

At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.


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COMMENTARY
8:33 am
Wed April 2, 2014

A Chief Marketing Officer Who Gets It

A Real C.M.O. knows to maximize assets to increase revenue.
Credit Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


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COMMENTARY
11:21 am
Thu March 20, 2014

Keep Event Advertising Timely

Make event advertising work for you, not against you!
Credit Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


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COMMENTARY
7:30 am
Wed March 5, 2014

Web Advertising Coming of Age

Credit Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


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COMMENTARY
7:30 am
Wed January 22, 2014

It's All About Easy, Easier, Easiest

Credit @madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

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