Marketing

witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


Archer>Malmo

Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan. 

ra2 studio / fotolia.com

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 


Storytellers Rule

May 21, 2014
Tomer Turjeman / fotolia.com

There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. 


Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.


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