Marketing

Commentary
9:19 am
Wed March 28, 2012

Younger by Tonight: Just $99!

Amy Walters Fotolia.com

I’m always fascinated by the different ways people earn their living and what people can be sold. 

Read more
Commentary
1:01 pm
Wed March 14, 2012

If It's Important, Just Say It!

A JC Penney retail store.

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.

Read more
Commentary
10:12 am
Wed February 22, 2012

Customers are Easier to Keep than Get

One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers. 

Read more
Commentary
7:30 am
Wed February 15, 2012

Even Buildings Need Branding

One Memphis Place

Everybody knows brand names are important. And that picking a good name up front can save millions and years building brand awareness. But an office building name? 

Read more
Commentary
1:19 pm
Thu November 17, 2011

Duct Tape Needs No Advertising

When was the last time you saw an ad for duct tape?
Marty Haas fotolia.com

If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results.  For duct tape.  An industrial product.

Duct Tape was made first by Johnson and Johnson in nineteen-forty-two.  First use was to tape ammunition boxes during World War II because it was moisture-proof.   GIs also used it to repair guns, Jeeps, airplanes, almost everything.

Read more

Pages