Steve Pike, director of the Memphis Pink Palace Family of Museums, with another Memphis Moment: Henry Ford founded a car company, and changed our lives forever. His goal was to build a car that most families could afford, and he succeeded. The first Model T was sold on October 1, 1908.
To lower costs, Ford used standardized parts, mass production, and an assembly line. In 1914, it took 93 minutes to assemble a car. By 1925, new Fords rolled out every ten seconds.
