Titleflation

COMMENTARY
7:36 am
Wed June 12, 2013

Titleflation Can Be Costly

Marketing Consultant John Malmo
Credit http://askmalmo.com

Just about the time I thought Secretary’s Day had become an established retail selling season, somebody convinced everybody else that to call someone a secretary is demeaning.

I can’t quite understand that. In my career I had three terrific secretaries and the opportunity to know dozens of great secretaries in other companies. Then one day it wasn’t Secretary’s Day any more.

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